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"I've got some friends that started a business the same time we
did and they did not get in for some time, and as soon as they
got in, their business increased right away."
- Craig Seigel of Mister Muffler in Farmington
"It's the most effective advertising that I do anywhere."
- Dwayne Howell of General Pest Control in Durango
"Probably about 90 percent of our business comes from Directory
Plus."
- John Rivas of Best Cleaning and Disaster Restoration Services in Durango
"We think most people read the Directory Plus, that's the phone
book of choice around Farmington, we believe, and that's why we
choose to advertise in it."
- Jenny Smith of Farmington Fire Equipment and Safety
"Most of our service calls do come from Directory Plus. I think
that's the first place that people go..."
- Tammy Harris of Home Plumbing and
Heating in Aztec
"I use page numbers to compare the two books. I get about 97
percent of my calls out of the red book."
- Doug Larson of Bullseye Windshield
"I ask customers what book they found me in, and I'd say at
least 75 percent comes out of the red book."
- John Fairhurst of Aztec Rentals
"Last year we moved advertising money from the other book to
this book, and we saw a significant increase in calls."
- Tim Clemens of Animas Kitchen & Bath in Durango
"We got in the Gallup book this year. We weren't too impressed
with the other books we were in. This one's been a lot better.
Our sales have gone up. Our phone calls have probably doubled
since we changed to it."
- Mike McConnell of Kachina Portable Storage in Gallup
"I've advertised for five years now, and I get a huge response
out of the red book."
- John Fairhurst of Aztec Rentals
"Compared to the other book, I feel that Directory Plus has a
lot more to offer."
- Mark Biel of R.A. Biel Plumbing in Farmington
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